#Direct mail postcard examples series#
With a deft bit of programming, especially impressive for its time, this mailing took personalization to a new level of cleverness and involvement, in a way that was brilliantly relevant to the product.Ī large window at the top of the outer envelope displayed a series of dots with consecutive numbers. As with so many magazines, Games depended upon direct mail for finding new subscribers. Remember Games Magazine? It was one of the best publications (still is) for avid fans of puzzles of all types and had quite the following. Hodgson in his publication “The Greatest Direct Mail Sales Letters of All Time”. This is another oldie but goodie celebrated by Richard S.
#Direct mail postcard examples full#
You can read the full series of letters here. Created by Cleveland-based Robert Silverman, these letters stand the test of time as an inspiring demonstration of what can be achieved with a little out-of-the-box thinking and great writing skills. They were written and sent by the mouse (yes, a mouse) who inhabits the dealer’s premises. So begins the first in a classic series of letters from the 1950s addressed to the customers and prospects of a local office equipment dealer. and im the boss, when bob rose and dick rose leave at night im in charge.” The postcard instructed the recipient to go to their local news agent (store) to pick up a free KitKat Chunky. They designed the postcard so that it would look like the royal mail card which is left when an item is too big to deliver through their mail box. The concept of the campaign was to deliver a postcard to potential customers. When Nestle was launching the Kit Kat Chunky bar in the U.K., they took this funny and engaging approach that was something that everyone could understand. Inside is a note that says “We know your time is super valuable, but if you’d be willing to come have a conversation with us to solve XYZ problem that you already have, we’ll hand you the iPad that was in this box.” The technique, though very expensive, is a sure-fire hit and generates meeting appointments and business for the agency that pay back the investment in a big way.Ī fantastic example of how a packaged goods company used direct mail in its marketing mix.
Here are some of our favourites.ī2B ad agency Heinz Marketing sends prospective clients an empty IPad box. There is nothing as inspiring or educational as examples of how others have made creative use of direct mail or other media to achieve their goals.
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